Good flavor. As a black pepper lover, I wish there was more pepper flavor, but it's easy enough to add some of the real stuff. Very fine powder which is great for seasoning, but the holes in the shaker are huge It's difficult to distribute evenly. I replaced the cap with one with smaller holes and it's much easier to use.
It has a strong cheese flavor! You can taste the black pepper too, it’s a great combination! I love that it has no artificial flavors, so that makes the high price worth it to me. Great quality, you get what you pay for. I wish the container was a little bigger. Kind of small so it goes quick! I use it on pizza toast as well as veggies and meat to season. Not just for popcorn!